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Leo burnett merged its operations with a similar company in the advertising business in 2001 (o’neil) however, lb did retain its name janet carmichael was v. Leo burnett's (lb) forever young global advertising and communication team reported success in taiwanese market but it was the canadian market where the team faced difficulties through the different stages of the launch process. Leo burnett is an advertising agency that was founded in 1935 in chicago one of their clients is ontann beauty care (obc), which is a leading global manufacturer of health and beauty care products.